By Cynthia Nzuki
You walk into a supermarket thirsting for a cold orange flavoured drink; on getting to the drinks aisle you are faced with a difficult choice of what packaging to take off the shelf as there are various options; effortlessly, you reach out for the 500ml can of Fanta, a product of Coca Cola Company. If asked why that was your choice, your most likely answer would be “I know the brand” or “I trust it”.
In the world of drinks and beverages, Coca-Cola is known to be one of the most, if not the most, popular brand. Bringing it home, Safaricom has created a brand for its services within the telecommunications industry. Names such as Apple & Samsung; Gucci &