This blogger is grateful to the organisers of the 13th WIPO-WTO Colloquium for arranging a study trip to Nestlé to learn first-hand how multinationals use the intellectual property (IP) system to drive their businesses around the world. Enter Nestlé: a brand-driven global company with an unmatched product and brand portfolio. This Swiss multinational has 10,000 different products with over 1 billion products sold every day. Nestlé has a product for every moment of every day, from morning to night and from birth to old age. As a result, Nestlé has close to 100,000 trade mark and design protections worldwide. Nestle’s brands are clearly its most valuable asset with an estimated worth of 1 Billion Swiss Francs (CHF). Therefore the Legal Team at Nestlé says that it must preserve/strengthen its immensely valuable IP assets and it has developed intricate IP management strategies.