by Elizabeth Moturi
Web 2.0 has enabled us to be more than just consumers of content but creators of content on the internet. This is done mainly through blogs, vlogs, twitter, facebook and instagram just to name a few. The internet has now transformed into a proper revenue stream for many people. Forbes recently released a list of the 10 highest paid YouTube stars and they placed Felix Kellegberg known as “PewDiePie” at the top of the list with earnings of 12 million US Dollars (1.2 Billion Kenya Shillings) a year before taxes. And how does he make his money? By playing video games, every guys dream job.
There is great monetary value that could attach to a popular social media account or blog. In an earlier blog post here, it was reported that the value of online Kenyan advertising industry by the end of 2013 stood at Ksh. 165 billion and it is forecast to rise to over Ksh. 301 Billion by 2018. It is therefore an opportune for online content creation and marketing leverage on the internet’s worldwide reach. However, it is important to bear in mind that online exposure presents challenges for the protection of intellectual property (IP).