This semester, we kick off a brand new course for final year undergraduate law students on e-commerce and the law. This course aims at explaining the legal challenges that are posed by electronic commerce. We shall also contextualise and problematise on-going legal/policy developments in Kenya to regulate electronic commerce. In this blogpost, we explore the implications of the registration of domain names for trade marks. In the context of e-commerce, we examine the existing online dispute resolution mechanisms, and in particular the rules created by ICANN and KENIC for online dispute resolution of issues relating to domain-name registration.